Should I be using Skype? You are not alone…
May 18th, 2011
Our first topic is ‘Should I use Skype for my business? Sub-heading ‘What does it mean now that Microsoft owns Skype? The answers are simply ‘yes’ and ‘the quality will eventually improve — after considerable user testing!’ (the last answer a little tongue-in-cheek having been born before Bill Gates and consistently reporting blue screen errors over the years!) But let’s look at those answers in more detail. Skype — you get what you pay for
Although the days are long gone when Skype was the cheapest way to make calls, it’s still ‘yes’ to Skype because it’s mostly free and especially ‘yes’ if you are calling overseas. However Skype’s quality and reliability leave a lot to be desired – garbled phrases and temporary loss of audio could reflect badly on your company’s image. Skype is best used when its poor grade of service won’t affect your business or your brand, so for example to colleagues who are travelling or when simply confirming receipt of written instructions. You want to avoid that World War 1 scenario when the generals were asked to send: “Three and four pence, we’re going to a dance!” The challenge Skype presents is that it is only user-to-user (or ‘point to point’) and the quality is a long way off ‘business grade’. Limitations with Skype include echoes, background noise and clipped or missing words. Skype also uses up your network resource. It’s a little known fact but external users might be using your resources for their calls! The simple answer is to use business-grade services; high quality phones and phone services that use your internet connection effectively and efficiently. These ‘internet phones’ are designed for your business needs. They aren’t free but are considerably cheaper than traditional phone services. If you aren’t using them in your business you are missing a trick and paying over the odds. Please get in touch to find out how we can help you save both fixed and recurring costs. Why did Microsoft buy Skype?
It was a lot of money ($8.5bn) for something Microsoft will give away for free, wasn’t it? However nothing’s free. Microsoft will use Skype as an advertising platform or a means to migrate some of their 405 million users to a paid service. You can see the obvious benefits of owning the service. In the short term Microsoft are unlikely to improve Skype’s quality, particularly if they want users to migrate to their business grade services. It’s no secret that Microsoft are trying to break into and dominate telephony services, particularly as, increasingly, computers and telephony systems can integrate to provide significant business advantage. Microsoft’s Lync unified voice and data services will be one of the norms in years to come as we increasingly see and use the benefits of integration. If this is new to you and you are unsure how computer telephony integration can benefit your business why not contact us? One of our advisors can talk you through the business advantages. So should I use Skype?
The short answer is ‘yes’ but buyer beware. It isn’t suitable for – and is unlikely to be in the short term – business decision-making and it definitely won’t improve your business image. If you still use analogue lines (probably rented from BT) you could save a significant annual or monthly sum on both fixed and recurring costs. We can provide an expert independent review of your telecommunications – if you’re interested please get in touch. Join us in our jargon-free crusade!
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