Supply and Demand…
Demand for VoIP continues to grow, especially in today’s increasingly tough climate. In addition to cost benefits, one of the drivers in uptake has been the flexibility of hosted VoIP in terms of a small businesses paying per user per month without the need for any large capital expenditure. According to Diana Myers, directing analyst at Infonetics: “Managed IP PBX, hosted IP PBX and hosted UC services accounted for three-fourths of the business VoIP total. We expect hosted UC services to take off, with worldwide revenue doubling between 2009 and 2013.”
However, no matter how good a technology is or how high its adoption rate, how do you go about ensuring you get the VoIP solution you want, not just the one you are told you need? Consider asking the follow questions before you sign on the dotted line:
Think Local…
Where is your prospective VoIP reseller located?
When thinking of entering the VoIP arena, SME’s would do well to ‘think local’ – especially true when considering premises-based VoIP. Review the packages offered by local resellers with a proven track record. Flexible service solutions – for example fully or locally managed services – will ensure quick response times. It stands to reason that if local resellers are offering VoIP-only systems and are not prepared to tailor their services to suit your needs (for example, you might require a hybrid of traditional and VoIP, or a mixture of connectivity to the outside world, and this may not be on offer) then you might be forced to look further afield to avoid being tied into a solution that does not meet requirements.
Good Groundwork…
Is the VoIP reseller prepared to conduct a thorough analysis of your existing network before recommending the best solution, or are they focused on ‘box shifting’?
Any reseller worth their salt will not sell you a VoIP solution without first suggesting and conducting a thorough network analysis. Providing a solution without analysing a network – both LAN and WAN – could mean that the existing network is not able to support the voice traffic you are aiming to carry on it. Ensuring that voice traffic and data traffic are treated appropriately is also an important factor to consider. Alongside these fundamental capacity issues, a reputable VoIP provider should also be asking questions such as what features you might want in the future and what your day to day requirements are at present to ensure that you get the best possible service. (For more information, look at the list ‘Questions for your provider‘).
Value for Money…
Is the solution they are offering actually value for money in the long run?
Value for money is not just about the cheapest price solution. Over the long run, there are key factors that will influence the quality and performance of your VoIP service. Regarding a businesses delivery network (internet / telephony connectivity) it is essential for any small business to check particulars, especially when using broadband services: local loop unbundling platforms, contention ratios, maintenance contracts and service level agreements are all important factors to consider before deciding if the overall contract demonstrates ‘value’ to them.
Delivery Network…
Is the right broadband service available and being recommended?
As a part of BT’s deregulation, a process known as local loop unbundling (LLU) was put in place to provide competition and help drive down connectivity costs. This means that a wide range of telecommunication operators are now able to use and ‘take control’ of lines within the BT network. The subsequent DSL services that they offer (which are overlaid on the physical BT line) are generally cheaper but this price competitiveness has to be offset against service issues. Be aware that cheaper services can mean a lower grade service provision, due to more traffic being run over the line. The key question to ask your reseller here is do you know ‘what the contention ratio on this package is’? Although BT are tending to move away from the term, a supplier should be able to quote the contention ratio of the service – the lower the better. A 50:1 contention ratio is no better than what is offered on a residential broadband connection for example – not good for a business grade service! The contention ratio quoted needs to be guaranteed from the business premises through the network, at exchange level. One gets what one pays for so it pays to be wary of providers offering 1:1 contention services at very cheap rates.
What broadband maintenance contract is your VoIP reseller offering you?
Many new VoIP providers are now looking to provide maintenance contracts, similar to those available with leased lines. For any business, large or small, it is worth taking time to find out what exactly is included in the price within the contract you are about to sign? For instance, what type of maintenance package is in place? Is pre-configuring of hardware inclusive? What IP addressing is included? What is the length of contract? What do the termination clauses state?
A business must consider maintenance contracts when thinking of ‘value’. In the past this was not such an important question, as most SME’s were on BT lines, with business calling plans and clear service level agreements on a year or two year contract. However your service level will now depend on the LLU service that your selected reseller has chosen. It does not matter how good the supplier might be: if the maintenance at the exchange is weak then the service is likely to fail. Over 95% of DSL line related faults occur at exchange level or within the ‘first mile’ from a business site. Your reseller will know which LLU providers are available in your area, what the expected quality of service should be in your area and which of these providers traditionally offer the best service levels.
What is a good service level agreement?
Have you ever read the small print… after you bought the product? Well, the same is true of making a decision on selecting your VoIP reseller to work with and agreeing the type of service level you expect. Whether this be 24/7 fault monitoring, a 2 to 4 hour response time or a 24 hour fix time you need to decide what level of service you require from your supplier. Clarifying this from the outset ensures that you get the service level you require, avoiding later problems.
Come on in, the water’s fine…!
Here at 500, we have found that our customers value the high quality of consultancy advice we are able to offer them. One of our strengths and a key differentiator is that we provide solutions that are scalable, offer full resilience and are value for money. With our VoIP expertise and our knowledge-base we can also guarantee 100% up time by routing calls over our diverse networks. We concentrate on your telephony allowing you to concentrate on your core business.
If you require any further information, then call us on 0845 0000 500